As we look to our imminent 2018 event, we’ve been catching up with speakers, volunteers and partners and what most excites them. In today’s blog, we hear from Jane Martin from Scottish Enterprise on why they chose to support TEDxGlasgow and what it means to them.
By Jane Martin, Managing Director of Customer Operations at Scottish Enterprise
The scale and ambition of this year’sTEDxGlasgow shows just how much of a chord it’s struck with Scotland since it first came to the city. TEDxGlasgow 2018 promises to be innovative, bold and challenging. Characteristics I believe Scotland has by the bucket-full.
In the same way that TEDx has themed the day ‘Rethink…’, alongside partners like VisitScotland and the Scottish Government, we’ve been taking a new look at Scotland and how we sell it across the globe.
The result? Scotland is Now – a new national brand approach. In short, we are telling the world what we already know Scotland has and is, through a new global campaign which represents confident, consistent and bold brand marketing. It’s an initiative that will see Scotland positioned as a modern destination, bursting with new ideas, to encourage people to live, work, invest, study and visit right now.
Scottish Enterprise is Scotland’s national economic development agency and we work with partners across the public and private sectors to identify and exploit opportunities to support the Scottish economy.
For us, Scotland is Now is about letting the world know that we’re a country challenging new thinking, inviting new investment, creating new opportunities, supporting new industry and driving technology. And shouting a bit more loudly about it, which is not really a Scottish strength.
It helps that we have lots of examples to prove what we’re shouting about. For example, we’re home to the world’s first large-scale tidal energy farm and the world’s largest floating wind farms. On another frontier, while Scotland makes up less than 9% of the UK population, it accounts for 18% of jobs in the growing UK space industry. And we’re leading the edge in the development of prosthetics – most recently engineering a new solar-powered synthetic skin that will allow prosthetic limbs to have a better sense of touch temperature and texture.
We are also home to over 5100 overseas firms, with a combined turnover of around £92bn.
Edinburgh is a winner of the Entrepreneurial City of the Year Award, beating other UK cities. (Little surprise thanks to its booming tech scene). And the capital is one of the top places in the world to live, boasting the best quality of life just behind Wellington, NZ in the top spot according to a Deutsche Bank report.
Across in the west, there’s an equally exciting momentum building with public and private sector coming together to create new opportunities for the city and its surrounding area. That is why we’re delighted to be supporting this year’s TEDxGlasgow: to learn, hear and engage with people who represent not only the latest thinking but more importantly, rethinking.
It really is time to rethink what Scotland stands for internationally and to be confident in what we can offer the world. There is no waiting. Scotland is now.
Will you be at TEDxGlasgow 2018 being part of this exciting change? Get your ticket here.